Alphacode brought the restaurant brands of Grupo Madero together in a single mobile app, creating a more convenient way for customers to order across the group’s portfolio in Brazil.
Different restaurant brands and fulfillment options needed to feel like one clear digital journey. Customers should be able to choose a brand, explore the menu and place an order through the option that fits their moment.
The mobile app brings the group’s brands into one experience. It supports home delivery, scheduled orders and pickup at the counter. These paths help customers order from home or collect food at a nearby restaurant.
Grupo Madero gained a unified customer channel across its restaurant brands. The app gives customers more flexibility while providing a common digital foundation for the group’s food service operation.
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