Lifetime Coupon

Açaí Nato wanted to create a new way of relating to its consumers. In addition, it sought to expand its acquisition and loyalty strategies.

To this end, Alphacode developed the Lifetime Coupon, an application that brings together purchases, requests, referrals, benefits, content and a unique journey for influencers.

The proposal goes beyond the sale of products. After all, the app was designed to transform referrals into new customers and encourage new purchases.

The challenge

The project needed to go beyond a traditional e-commerce application.

Açaí Nato wanted to connect the buying journey with new forms of dissemination and loyalty. Therefore, different experiences needed to work within the same platform.

The consumer should find products, place orders, and track their purchases. In addition, it needed to refer new users and receive benefits.

At the same time, the project should serve influencers. This audience uses their own audience to introduce the brand to new consumers.

Thus, it was necessary to create different journeys, but integrated into the same application.

The solution

To meet these needs, Alphacode developed the Lifetime Coupon.

The solution brings together different moments in the relationship between consumer, influencer and Açaí Nato. Thus, buying, referring and loyalty become part of the same experience.

Purchasing and ordering

The consumer can browse Açaí Nato products, search for options and place their orders.

In addition, you can track purchases in progress and check your history.

The app also gathers information such as addresses, notifications, wallet, and account data.

In this way, different stages of the journey are concentrated in a single environment.

Referral and loyalty

One of the main differentials of the Lifetime Coupon is the referral system.

Each consumer can share a Own code or link with other people.

When new users arrive through this referral, the customer can receive points and benefits. Thus, he gains new reasons to continue using the application.

As a result, the recommendation ceases to be just an informal recommendation. It becomes part of the platform’s loyalty strategy.

Day for influencers

The Lifetime Coupon also has a specific experience for influencers.

Each influencer can disclose their own referral code or link. That way, new consumers can reach the platform through this disclosure.

When this happens, the relationship between the customer and the influencer is registered.

In addition, purchases made by these customers can generate commissions for the influencer.

The app also allows you to track referrals, earnings, and portfolio. Thus, the disclosure is directly connected to the sales made by the platform.

Content and relationship

The experience doesn’t end after purchase.

For this reason, the Lifetime Coupon also has a content area. In it, the user finds topics related to nutrition, well-being and nutrition.

In this way, Açaí Nato creates new points of contact with its consumers.

In addition, the brand can keep the relationship active even when the user is not placing an order.

The result

The result is an app that connects different fronts of Açaí Nato’s digital strategy.

Now, purchases, loyalty, referral, content, and influence are part of the same experience.

For the consumer, this means easier to buy. In addition, it finds new ways to receive benefits.

For influencers, the solution transforms outreach into a channel connected to sales.

As a result, Açaí Nato now has its own digital environment to get closer to the public.

More than developing an app, Alphacode created a solution designed for attract new customers, stimulate recurrence and strengthen relationships with consumers.