Over half a million customers are already part of AJFans, Almeida Junior’s app created to bring consumers closer to the network’s malls. In addition, the platform brings together benefits, experiences, and convenience in an integrated digital journey.
That number represents more than the reach of an app. After all, it demonstrates the potential of technology when connected to a company’s relationship strategy.
Much more than an informational app
AJFans was developed to be part of the customer experience with Almeida Junior’s malls. Therefore, its functionalities go far beyond the dissemination of information.
Through the application, the user can make purchases, accumulate points, participate in challenges, advance the category and redeem benefits. In addition, the platform concentrates advantages related to discounts, offers, cinema, parking, events, and mall campaigns.
In this way, AJFans becomes a recurring channel for interaction. Instead of being accessed only for a one-off consultation, the app offers different reasons for the customer to return and remain connected to the brand.
A direct consumer relationship channel
One of the main differentials of a proprietary application is the possibility of building a direct relationship with customers. In this sense, AJFans works as an important connection point between Almeida Junior and the public of its malls.
By centralizing services, campaigns, and benefits, the platform makes the experience simpler and more convenient. At the same time, it allows the company to better understand user behavior and develop more relevant actions.
For the customer, this means it is easier to find advantages and participate in the experiences promoted by the network. For the company, on the other hand, it represents an opportunity to strengthen relationships, stimulate recurrence and expand engagement.
Gamification that encourages participation
AJFans also uses gamification elements to make the experience more dynamic. Thus, the customer can accumulate points, complete challenges, move up the category and achieve new benefits.
Consequently, everyday actions become part of a continuous relationship journey. Each interaction generates new stimuli for the user to remain active within the platform.
Therefore, the app is not limited to the distribution of benefits. It also creates a logic of participation, recognition, and evolution.
Digital experiences connected to malls
The AJFans proposal is not restricted to the digital environment. On the contrary, the app connects its functionalities to the experiences physically offered by the Almeida Junior malls.
Cinema, parking, events, stores, campaigns and benefits become part of a single ecosystem. In this way, the technology accompanies the customer before, during and after their visit to the mall.
As a result, the app becomes an extension of the in-person experience. This integration is essential to generate real value and keep the channel present in people’s routines.
When the app becomes a strategic asset
Making an app available in digital stores is just the beginning of a strategy. To be relevant, it must solve needs, provide convenience, and create reasons for the user to continue using the platform.
When that happens, the app ceases to be just another point of contact. It then takes up a strategic position within the business.
The company conquers its own ecosystem to concentrate relationships, data, services, benefits, and experiences. In addition, it can develop new features and campaigns according to changes in customer behavior.
Over half a million registered customers is an impressive result. However, the most important aspect lies in what this number represents: a brand building direct relationship with hundreds of thousands of people within its own digital environment.
Technology that connects brands and people
Alphacode is proud to contribute to AJfans’ technology and to participate in this journey alongside Almeida Junior.
Projects like this reinforce our vision of application development. When they’re well planned and connected to business objectives, they don’t just take up space on the cell phone. In fact, they now play an important role in the company’s strategy.
Our job is to transform business and operational needs into customized, scalable digital solutions prepared to evolve. Therefore, each project is developed considering the user experience, the necessary integrations and the results expected by the brand.
The growth of AJFans demonstrates what can happen when technology, experience, and strategy go together. As a result, the company strengthens its relationship with the public, while the customer finds more value in each interaction.
Your company can also build its own digital channel to centralize services, benefits, and relationships with your customers.
Talk to Alphacode and discover how to transform this strategy into a digital solution.
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