O Gendai, Grupo Trigo brand, has just released the Push Pop, a new way to consume some of the classics of Japanese cuisine.
Inspired by a trend that gained strength in the United States and on social networks, the launch comes to Brazil with a proposal that combines practicality, flavor and a different consumer experience.
In addition, Push Pop will be available in flavors Big Hot Roll Philadelphia and Big Uramaki Salmon. The packaging was also developed to facilitate consumption, eliminating the use of chopsticks and making the product more practical for different times of the day.
However, the release draws attention because of a point that goes beyond the menu: transform a trend into an experience that really works for the consumer.
From the trend to the operation
Bringing something new to a network with a presence in different regions requires much more than developing a new product.
It is necessary, for example, to ensure that quality, preparation, availability, and experience are maintained at scale. At the same time, this entire structure needs to work regardless of the consumer’s chosen point of contact.
In this sense, Gendai himself highlights the importance of combining innovation and operational capacity:
“Push Pop reflects our keen eye on global trends and reinforces Gendai’s innovative DNA. More than bringing something new, we want to transform trends into an experience accessible to Brazilian consumers, with the same quality and standard as our operation. The network’s capillarity allows us to bring this launch to different regions of the country, bringing customers closer to new experiences and showing how innovation and scale can go together.” Barbara Saddi, Head of the Gendai Brand
The speech summarizes an increasingly present challenge in food service. After all, it’s not enough to identify a trend. It is necessary to be able to transform it into a consistent, accessible experience prepared to gain scale.
That’s why innovation and operation need to go hand in hand.
Product, operation, and digital are part of the same journey
Today, the experience with a brand doesn’t just happen inside the restaurant.
It can start when the consumer learns something new on social networks. Then it continues when he consults the menu, chooses what he wants and decides to place an order. In addition, this relationship can follow through delivery, through digital channels, and through the relationship after the purchase.
In this way, product, operation, and digital cease to function as isolated parts and become part of the same journey.
When these points are connected, something new manages to get out of concept and reach the consumer in a simpler and more consistent way, regardless of the channel chosen.
In the case of Push Pop, this logic appears from the product proposal. After all, a trend with strong visual appeal was adapted to offer convenience to the consumer and, at the same time, make sense within the Gendai operation.
To innovate is also to be able to deliver
Often, innovation is associated only with the release of something new.
However, for large scale operations, there is an equally important stage: make this innovation work in practice.
This means maintaining standards, availability, and a good experience across different units, regions, and channels. In addition, it is necessary to ensure that the entire journey accompanies the proposal presented to the consumer.
Push Pop shows just that connection.
Thus, an international trend gains a version designed for the Brazilian public, enters the operation of a large network and becomes part of an experience that also takes place on different channels.
Finally, the launch reinforces an idea that is increasingly relevant to the market:
When product, operation and digital go together, innovation ceases to be just a novelty and becomes an experience for the consumer.
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