Spoleto, the brand of Trigo Group and one of the largest Italian culinary chains in Brazil, launched the campaign “In love with cheese”.
The initiative presents five new recipes inspired by Italian tradition. In addition, it reinforces the brand’s commitment to creating increasingly complete experiences for its consumers.
More than presenting new dishes, the campaign strengthens the relationship between Spoleto and its customers. To do this, the brand uses its official channels and relationship program My Spoleto, which offers cashback of up to 20% on purchases.
At Alphacode, we’re proud to be part of this digital evolution. Our partnership with Spoleto contributes to a more integrated journey, connecting orders, personalization, benefits, and relationships in a single experience.
Through the Mio Spoleto app, website, and program, customers find more convenience to relate to the brand. In this way, Spoleto strengthens its own channels and creates new opportunities to connect with its audience.
In this sense, campaigns such as “In love with cheese” they gain even more relevance. In addition to presenting new features on the menu, the initiative has a digital structure prepared to improve the consumer experience and encourage loyalty.
As a result, technology becomes a strategic ally to bring brands and people closer together. For Alphacode, following projects like this reinforces our purpose of developing digital solutions that generate value for large companies, such as Spoleto and Grupo Trigo.
We congratulate the entire Spoleto team for yet another launch and remain proud to be part of this trajectory of innovation and digital transformation.
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