Barbecue Mania

Mania de Churrasco sought to evolve the customer journey within the restaurant, offering more autonomy, agility and convenience at the time of ordering and payment, without compromising the gastronomic experience. To this end, it relied on Alphacode to develop a complete application, integrated and prepared to scale along with the operation of the network.

The challenge

In high-flow environments, such as restaurants, traditional service can generate queues, unnecessary waiting, and operational bottlenecks. The challenge was to simplify the order and payment process at the salon, reduce service friction and offer the customer a more fluid, modern and connected experience, while maintaining total operational control.

The solution

Alphacode developed an app with a total focus on user experience and operational efficiency. The big difference is functionality Ask on the Table, which allows the customer to scan the command QR Code directly on the table, access the digital menu and send the order to the kitchen in a few taps, without having to call the waiter or travel.

The solution transforms the customer’s smartphone into an order and payment point, integrated with the restaurant’s operation.

Main functionalities

Direct order on the table
Reading the command QR Code, selecting the dishes on the digital menu and sending the order directly to the kitchen, quickly and autonomously.

Full digital menu
Products organized by categories, with detailed descriptions, prices, images and nutritional information, facilitating the purchase decision.

Integrated coupons and promotions
Automatic application of payment discounts, with full control of the operation and a frictionless experience for the customer.

Loyalty program
Accumulation of points with each purchase, with the possibility of exchanging them for products from the menu. The customer tracks the balance, statement and redemption history directly in the app.

Flexible payments
PIX with QR Code, credit and debit cards with the option to save data, digital wallets such as Google Pay and Apple Pay, food stamps and the inclusion of tips with suggested or personalized amounts.

Order and order management
Viewing linked orders, monitoring the status of orders in real time via push notifications, and full payment directly through the app.

Relationship and post-consumption
Order history, product evaluation, integrated chat for communication with the restaurant and choose between different network units.

Multilingual and security
Application available in Portuguese, English and Spanish, with secure authentication via e-mail and password or social login (Google and Apple).

Technology and experience

The app was developed with modern technologies, scalable architecture and intuitive interface. Each feature was designed to integrate customer experience, restaurant operation and business strategy, ensuring performance, safety, and usability at every stage of the journey.

Impact on the business

With the app, Mania de Churrasco started to operate with a new level of efficiency in the salon. The direct order at the table reduces queues, eliminates service bottlenecks and improves the predictability of the operation, while the customer takes control of their own consumer experience.

In addition to agility, the app strengthens the relationship with the brand, centralizes behavioral data, expands loyalty opportunities, and creates a direct channel for promotions, campaigns, and recurrence. All of this integrated with a digital experience consistent with the positioning of the network.

This project reinforces the capacity of Alphacode to transform face-to-face processes into complete digital solutions, connecting customer experience, operational efficiency and business strategy in a single ecosystem.