Gela Boca

A Gela Boca It is one of the best-known ice cream store chains in Brazil, with a strong presence in the franchise model and a brand built around experiences, encounters and moments of happiness between families and friends.

With the growth of the network and the evolution of consumer behavior, there was a need to create your own digital environment, capable of connecting customers, franchisees, and the brand in an integrated journey.

The objective was not only to sell online, but to structure a strategic digital platform, capable of strengthening relationships with consumers, expanding their own sales channels and generating value for the entire franchise network.

It was in this context that Alphacode developed a complete solution for the brand.

The challenge

Gela Boca needed to evolve its digital presence and create a technological ecosystem that would accompany the expansion of the network.

Among the main challenges were:

• Create new direct sales channels for the brand
• Provide a modern digital experience for customers
• Strengthen the relationship between consumer and brand
• Increase repeat purchases through loyalty
• Provide tools that would also add value to franchisees

The solution needed to integrate technology, user experience, and network growth strategy.

The Alphacode solution

Alphacode was responsible for the development of a complete digital platform, connecting different sales and relationship channels in a single ecosystem.

The project included the development of:

Mobile App (iOS and Android)

A complete brand application, allowing customers to explore products, follow news and place orders directly on the cell phone.

The experience was designed to be simple, fast and aligned with Gela Boca’s identity.

E-commerce and PWA

In addition to the app, Alphacode developed an online shopping environment accessible directly through the browser.

The solution guarantees a fluid experience on mobile devices and expands the reach of the brand’s digital channels.

WhatsApp integration

The project also includes integration with WhatsApp, allowing closer communication between customers and the brand, in addition to facilitating interactions and buying journeys.

Loyalty and cashback program

To encourage recurrence and engagement, a loyalty program has been implemented that allows you to accumulate benefits and cashback on purchases made through the brand’s own channels.

This strategy strengthens the emotional relationship between the consumer and Gela Boca.

Control panel and operation management

The solution includes a complete administrative panel, which allows you to manage orders, campaigns, promotions and monitor the performance of the digital operation.

This offers more control and intelligence for network management.

A new growth channel for the network

With the implementation of the digital platform, Gela Boca now has a own technological ecosystem, capable of strengthening its growth strategy.

Among the solution’s main gains are:

• Expansion of own sales channels
• Closer proximity to consumers
• Strengthening customer loyalty
• More value and digital support for franchisees
• Centralized management of the digital operation of the network

More than a sales platform, the solution developed by Alphacode creates a new layer of relationship between brand, consumers and franchises.

Connecting Brand, Consumers, and Franchises

With a complete digital ecosystem, Gela Boca strengthens relationships with its clients, expands its own sales channels and boosts the growth of the entire franchise network.

The solution developed by Alphacode transforms the brand’s digital presence into an integrated sales, relationship and loyalty environment, prepared to accompany the expansion and evolution of the network in the coming years.