We developed for Merz Farmaceutica The app Lipprint, a creative and technological initiative to strengthen the product image Belotero. The proposal is to create a playful and emotional experience, connecting users in a unique and innovative way.
The Campaign
The campaign of Belotero celebrates the most subtle and affectionate form of love: kissing. With the Lipprint, users can transform this gesture into something even more special, combining technology and emotion to create a remarkable experience.
How Does It Work?
The app Lipprint allows users to:
- “Print” a kiss directly on the app.
- Personalize an exclusive card with the kiss.
- Send the card to someone special through the main social networks, all in a few seconds.
Result
O Lipprint was designed to bring the brand closer to the public, using technology to transform a symbolic gesture into a meaningful interaction. Available on the main platforms, the app has become an emotional connection tool that reflects the values and essence of the campaign.
Download Lipprint and be part of this experience: