Alphacode built a custom pricing planning platform for Unilever to bring commercial, financial and tax variables into a single decision environment.
The challenge
Pricing and revenue planning involved complex business rules and data spread across spreadsheets and separate tools. Unilever needed a more structured way to consolidate inputs, model scenarios and support decisions across commercial and finance teams.
The solution
Alphacode developed a bespoke enterprise platform for strategic price planning and financial projections throughout the year. Teams can model market scenarios and examine potential effects on margin, revenue and competitive positioning in one analytical workspace.
The platform supports pricing decisions for established Unilever brands, including Hellmann’s and OMO. It helps teams assess the implications of commercial changes and promotions over the planning cycle.
Business value
The new environment reduces dependence on manual, decentralized processes and brings greater consistency to commercial analysis. Shared data and scenario modeling help business teams make more informed decisions and improve visibility into projected financial results.
Built for enterprise needs
This custom software was designed for the governance, security and scale expected by a global organization. It gives Unilever a foundation for an important planning process and for continued evolution of the platform.
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