For Taco Bell Brazil, Alphacode built a connected digital ecosystem across mobile, web and restaurant operations. The goal was to make it easier for customers to discover the menu, find a restaurant, use offers and place orders through a consistent experience.
The challenge
The customer journey spans multiple touchpoints: menu browsing, restaurant selection, promotions, loyalty benefits and checkout. The operation also needed a central place to manage the information shared across those channels.
What we built
Mobile app
The app supports menu browsing, restaurant selection, address entry, product customization, benefits and ordering.
Website and PWA
The web experience brings together restaurant information, the menu, promotions, brand content and franchise information. It was structured with search visibility in mind.
Administrative platform
A central dashboard helps Taco Bell teams manage restaurants, content, customers, orders and the data used by the app and website.
Engineering behind the experience
Alphacode connected checkout, payments, CRM, communications, menu and restaurant systems through APIs and business rules. The platform also supports delivery area management, saved addresses and favorites.
The outcome
Taco Bell Brazil now has an integrated foundation for its digital customer journey. The app, website and operational tools work together to support ordering and future evolution of the experience.