Salt and Barbecued

Sal e Brasa Express is one of the largest steakhouse groups in Brazil, with a national presence and a strong presence in the food service segment. Operating on the franchise model, especially in shopping mall food courts, the chain serves a high volume of customers on a daily basis and seeks to offer a standardized experience in all units.

In this scenario, strengthening relationships with consumers and encouraging new purchases became a strategic objective. For this reason, Alphacode developed a Benefits Club fully integrated with the network application, creating a loyalty platform prepared to accompany the growth of the operation.

The challenge

As the network expanded its operations, there was a need to centralize loyalty actions in a unique digital environment. In addition, it was essential to ensure a consistent experience for customers and, at the same time, to offer a simple operation for the franchises.

Among the main challenges were:

• Unify the management of the loyalty program;
• Encourage repeat purchases;
• Standardize the experience across all units;
• Simplify the benefit redemption process;
• Create a structure prepared for new promotional campaigns.

Thus, the solution needed to connect customer experience, franchise operation, and relationship strategy into a single ecosystem.

The solution

To meet these needs, Alphacode developed a Benefits Club integrated with the Salt and Brasa Express app. Thus, customers and franchisees now have a complete platform for managing points, cashback and redemption.

In addition, the entire experience was developed to be intuitive, secure, and scalable, following the growth of the network.

Fidelity integrated with the app

The app brings together all the functionality of the loyalty program in a single environment. In this way, the customer keeps track of their points, cashback balance and transaction history with convenience and transparency.

Converting points into cashback

The accumulated points can be converted into cashback for use in future purchases. As a result, the program encourages recurrence, increases engagement, and generates more value for the consumer.

Direct redemption at the units

The system generates redemption codes with defined value and validity for use directly at the cashier. Consequently, service becomes faster, while the operation maintains security and control over all transactions.

Exchange points for products

In addition to cashback, customers can use their points to redeem specific products. In this process, it is possible to select the participating unit and receive a unique code for pickup, making the experience even more convenient.

Complete movement history

The app provides a detailed extract with all the movements carried out. In addition, the user can check earnings, redemption, use of cashback and expiry of points, ensuring total transparency.

The results

With the implementation of the Benefits Club, Sal e Brasa Express now has a centralized loyalty platform. As a result, the network strengthened its relationship with its clients and created a structure prepared for new business strategies.

Among the main benefits achieved are:

• Higher recurrence of purchases;
• Increased customer engagement;
• Standardization of experience across the network;
• More operational efficiency in franchises;
• Structured base for promotional campaigns;
• Platform prepared for continuous evolution.

In addition, the solution makes it easier for new units to join the loyalty program. At the same time, it offers more control for operation and more convenience for consumers.

The Alphacode difference

More than developing a loyalty program, Alphacode structured a digital ecosystem capable of integrating customer experience, franchise operation, and relationship strategy. In this way, the technology began to contribute directly to the increase in retention, recurrence, and value generated for the network.

Conclusion

The Salt and Grilled Benefits Club Express demonstrates how digital solutions can transform loyalty programs into strategic tools for business growth. Finally, by integrating cashback, points and redemption into a single platform, Alphacode delivered a scalable solution, prepared to strengthen relationships with customers and support the expansion of the franchise network.