Gurumê

Customer context

Gurumê has earned recognition for its contemporary oriental cuisine and for the high standard of experience offered to customers. With the expansion of digital channels, the brand identified a new opportunity: take the restaurant experience to other moments in the consumer journey.

For this reason, Gurumê sought a solution that would combine practicality, technology and quality, without losing the identity that made the brand a reference in the segment.

To achieve this objective, the company you chose Alphacode to develop your app and your web experience. Thus, a digital channel was born aligned with the brand’s positioning and the new needs of consumers.

The challenge

The main challenge was to transform the restaurant experience into a complete digital journey.

To do this, the app and site needed to offer simple navigation, a sophisticated look, and efficient everyday features. In addition, the solution should meet different consumption formats, such as delivery, take away and dine-in.

Another important point was to facilitate the booking process, ensuring an integrated and consistent experience across all channels.

The solution

Alphacode created an app and web platform focusing on usability, user experience, and operational efficiency.

The solution brings together menus, orders, payments and reservations in a single digital environment. That way, customers find everything they need in a few steps and enjoy a faster and more intuitive journey.

In addition, the digital menu offers objective navigation, allowing consumers to explore the dishes and place orders with ease.

The reservation system, on the other hand, simplifies the choice of unit, date and time. Thus, the customer gains more autonomy and is able to organize their visit to the restaurant in a practical way.

The design also received special attention. Alphacode developed an elegant and functional interface, which reflects Gurumê’s premium concept and maintains the brand’s quality in the digital environment.

Differentials of the Gurumê App

Premium digital experience

The platform maintains the restaurant’s standard of excellence also in the online environment. In this way, customers find a clear, efficient journey aligned with the brand’s proposal.

Sleek and functional design

The interface combines sophisticated aesthetics and ease of use. Thus, the customer navigates the menu, places orders and schedules reservations more conveniently.

Benefits for loyal customers

The app strengthens relationships with returning customers by offering exclusive advantages and encouraging a continuous connection with the brand.

Complete journey on a single channel

In addition to orders, the platform allows you to make reservations directly through the app and the website. With this, Gurumê centralizes different experiences in a single digital environment.

Integration with the restaurant operation

The solution connects digital channels to Gurumê’s systems. In this way, the brand gains more efficiency in managing orders, payments, and reservations.

Results

After the launch, the app and digital platform helped Gurumê expand online orders, modernize the booking process, and improve the customer experience.

In addition, the solution received positive reviews related to usability, design, and practicality.

The project demonstrates how Alphacode develops digital solutions capable of connecting technology, user experience and operational efficiency, supporting major brands in their digital transformation.