For consumers, ordering a pizza on the cell phone is simple. Within a few minutes, he chooses the products, makes the payment and waits for delivery. However, for the store, each order begins a journey that involves different channels, information, and steps.
In a network like Domino’s, all those requests need to arrive at the right place, clearly and without creating extra work for the teams. That’s why Alphacode took the Any Food for Domino’s: a solution capable of bringing together the orders received by iFood and 99Food and connecting them directly to the stores’ routine.
The challenge of serving multiple channels at the same time
Being present in different delivery apps increases the brand’s reach and offers more options to the consumer. At the same time, managing multiple channels can make stores’ routines more complex.
Each platform presents orders, payments, promotions, and delivery data in a way. When this information does not arrive correctly in the unit’s system, the team must interrupt the routine to check and register the order manually.
In addition to being time-consuming, this process can delay the start of preparation and make it difficult to follow up on the operation. Therefore, Domino’s challenge was to take advantage of the opportunities of the different sales channels without increasing complexity within the stores.
A simpler operation with Any Food
Any Food was created by Alphacode to facilitate the management of orders received through different channels. At Domino’s, the solution collects iFood and 99Food orders and forwards them directly to the system used by the units.
Thus, the requests are no longer scattered among different platforms and begin to follow a more organized journey. As a result, teams gain agility and are able to monitor the operation more clearly.
With Any Food, Domino’s now has:
- Requests for different applications gathered in a single environment;
- Less need to record information manually;
- More agility to start preparing;
- Better follow-up of received orders;
- More clarity to identify situations that need attention;
- A structure prepared to accompany new sales channels.
That way, Any Food simplifies what happens behind the scenes. While the customer continues to buy through the app of their choice, the store receives the order in a more organized manner.
More time to take care of the customer experience
When teams need to switch between platforms or repeat tasks, part of the time that could be dedicated to service ends up being consumed by the operation. On the other hand, when orders arrive in an organized manner, the routine becomes more agile.
Any Food helps reduce that effort. By gathering orders and facilitating their arrival at stores, the solution allows teams to focus attention on preparation, quality, and delivery.
Plus, a good experience doesn’t just depend on how easy it is to buy. It also depends on how quickly the order reaches the kitchen, is prepared and is sent to the consumer. Therefore, even working behind the scenes, Any Food contributes to the entire buying journey.
More control over the store routine
In addition to organizing the arrival of orders, Any Food offers Domino’s an environment to monitor the operation. Here, authorized teams can consult orders, check the progress of each request, and find key information in one place.
If a situation requires attention, it can be identified more easily. Thus, management ceases to depend on information spread across different platforms.
For a network with several units and sales channels, this combined vision represents more control and clarity. At the same time, the routine remains simple for those who work daily in stores.
A structure prepared to grow
Consumer behavior changes rapidly. New channels appear, demand increases and, consequently, brands need to keep up with this movement without losing efficiency.
That’s why Any Food doesn’t just solve the arrival of current orders. The solution also creates a more organized base so that the operation can evolve, include new channels, and grow with more control.
At Domino’s, Any Food brought digital delivery closer to the units’ routine. In this way, what could previously generate extra steps became part of a simpler and easier to follow flow.
Technology that simplifies operation
The project carried out for Domino’s shows how technology can make a complex operation simpler for those who work on it every day.
With Any Food, Alphacode collected orders, brought digital channels closer to stores, and increased visibility about the operation. As a result, teams started to have fewer manual activities, more agility, and better conditions to take care of the customer experience.
In short, Any Food transforms different sales channels into a more organized journey. Thus, the brand can expand its digital presence without losing control of the operation.
Simplify the management of your delivery
Any Food was developed for restaurant chains that want to gather orders, simplify store routines, and grow more efficiently.
Does your brand receive orders through different platforms? Talk to Alphacode and discover how Any Food can simplify the management of your delivery.


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