The food service market has undergone a profound shift in recent years. Delivery platforms are now part of everyday life for millions of people and have opened new opportunities for restaurants and franchise networks. Yet while they connect, they also constrain—controlling customer data, setting [...]
In recent years, marketplaces have dominated the delivery sector in Brazil. Undoubtedly, they offer visibility. But this visibility comes at a high price — commissions that cut into margins, lack of control over the channel, and zero relationship with the customer. For food service brands that [...]
O setor de alimentação evoluiu — e com ele, a forma de vender. Em um mercado cada vez mais digital, ter um aplicativo próprio de delivery deixou de ser um luxo para se tornar um investimento estratégico. Mas uma dúvida comum entre empresários e gestores do food service ainda persiste: [...]