The food service market has undergone a profound shift in recent years. Delivery platforms are now part of everyday life for millions of people and have opened new opportunities for restaurants and franchise networks. Yet while they connect, they also constrain—controlling customer data, setting [...]
In recent years, marketplaces have dominated the delivery sector in Brazil. Undoubtedly, they offer visibility. But this visibility comes at a high price — commissions that cut into margins, lack of control over the channel, and zero relationship with the customer. For food service brands that [...]
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