In recent years, marketplaces have dominated the delivery sector in Brazil. Undoubtedly, they offer visibility. But this visibility comes at a high price — commissions that cut into margins, lack of control over the channel, and zero relationship with the customer.
For food service brands that want to grow with solidity and a long-term vision, depending on marketplaces is no longer viable. Investing in your own delivery channels is no longer just an alternative — it’s a strategic decision.
Below, we highlight 7 clear and measurable advantages of this choice:
✅ 1. Higher profit per order
By eliminating commissions of up to 30%, your operation breathes easier. Margins increase and allow for smarter investments in areas like marketing, technology, and customer loyalty.
✅ 2. Direct relationship with customers
With your own channel, you gain access to customer data — purchasing behavior, recurrence, average ticket size. This enables CRM actions, targeted promotions, and personalized campaigns, with much higher returns.
✅ 3. True loyalty
A proprietary app allows you to create loyalty programs, coupons, cashback, and other initiatives that increase recurrence and strengthen consumer bonds. More than transactions, you build relationships.
✅ 4. Brand strengthening
By removing your customer from the marketplace “showroom,” you deliver a complete experience: your own visual identity, brand narrative, and a 100% personalized environment.
✅ 5. Full operational control
From POS integration to defining schedules, menus, delivery areas, and order flow — everything is under your command. This means greater efficiency and less operational noise.
✅ 6. Scalability with predictability
With your own base, your brand does not depend on algorithms or external changes. Growth is driven by real data and an operation tailored to your business.
✅ 7. A valuable digital asset
A proprietary channel — such as an app with thousands of active users — becomes a strategic asset for your company. It increases brand value, generates market intelligence, and can even attract investors.
Alphacode Can Help You Take This Step
At Alphacode, we develop robust white-label solutions for proprietary delivery. Brands such as Domino’s, Madero, and China In Box already use our technology to dominate their direct channels and grow with autonomy.
Our platform, Mosaico Food, is designed for networks that want to break free from marketplace dependency and take control of their digital operations with scalability, performance, and security.
👉 If your brand is ready to evolve, we’re ready to help.
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